With the addition of Reggie Bush and a collaboration with EA SPORTS College Football 25, the Nissan Heisman House is poised to become the most sought-after fraternity in football as it begins its fourteenth season. “Heisman House is more than just a campaign; it’s ingrained in people’s hearts, a part of culture, and something they look forward to every year.”
After great fan excitement, Nissan welcomes Reggie inside the Heisman House. With a string of new commercial ads, the legendary football player is returning in style to win the Heisman Trophy. EA SPORTS College Football 25 has returned following a protracted 11-year break. As the official activation partner of the first-ever College Football 25 Nissan Heisman House Challenge, Nissan is thrilled to work with EA SPORTS. Players will be able to sign up for the opportunity to demonstrate their abilities and compete electronically for a chance to win an honorary key2 and an all-new 2025 Nissan Kicks1 when the game launches in late October. The grand prize-winning Nissan Kicks will also come to life during the tournament as they cruise around on the stadium’s Jumbotron and digital banners. Fans may listen
The all-new 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024 Nissan Pathfinder Rock Creek, and 2025 Nissan Frontier PRO-4X are some of the most exciting Nissan automobiles featured in the new advertising campaign. According to Marisstella Marinkovic, vice president and chief marketing officer of Nissan U.S., “Heisman House is more than just a campaign; it’s become a part of culture, woven into the fabric of people’s hearts, and something they eagerly anticipate each year.” “This year is especially memorable because, in addition to our award-winning Nissan lineup, we’re welcoming Reggie Bush and other Heisman greats into the house. I swear to you that Heisman House is recognized for its amazing moments and belly chuckles.
In addition to becoming a gathering spot for Heisman Trophy winners, Nissan also opens its doors to 2024 NFL No. 2 overall pick and former LSU senior quarterback Jayden Daniels, the 2023 winner of the Heisman Trophy. Daniels becomes the latest in a long line of former Heisman Trophy winners that also includes Steve Spurrier, Desmond Howard, Baker Mayfield, Robert Griffin III (“RGIII”), Mark Ingram, Tim Tebow, and Billy Sims. Put on your seatbelts and prepare to explore the House. The Heisman House campaign for this year consists of five commercials that will debut on August 29 and air on ESPN during college football season in addition to ABC, CBS, NBC, and FOX.
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